The advent of business-oriented social media marketing platform, like LinkedIn has given birth to the concept of personal branding. The personal branding is a strategy to build a strong impression or image that reflects idea, vision, nature and concept of an organization, group and individual. The development of personal brand is a blend of art and science. It is called an art because everyone requires creativity to grab attention that is generally adopted in content marketing. On other hand,...

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Introduction Inbound marketing. Search engine optimization. Social media marketing. These terms likely have some meaning to you and your business, whether you have read articles about their effectiveness or have even researched and implemented the strategies yourself. Indeed, they’re all extremely valuable strategies that every business should apply on some level. But they’re tactics that must be executed on an ongoing basis to ensure long-term success. The key words here are ongoing and...

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Being an SEO or digital marketing professional, there is always an objective to gain the potential web traffic that can be helpful in lead generation and boosting sales for the business. Although designing the policy that revolves around Google is helpful, it cannot bring the web traffic at consistent rate. There is a requirement to go beyond Google. That means, for sustainable growth, every SEO should consider other online platforms and different strategies besides focusing on Google-centric...

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