Doorstepluxury.com (DSL) is a Singapore’s premier online luxury shopping store rendering with a mission to serve its customers the latest and hottest designer handbags, jewelry and high-end fashion accessories under one roof. The team of DSL keeps on discovering the new trends around the globe during the travel visits, in order to present the chic and refined luxury stuffs conveniently.
The Doorstepluxury.com had no respectable ranking in terms of search engine results, which affected badly on their website’s traffic and gradually resulted in poor business performance. For this reason, the client contacted Better Graph to strengthen their business presence with effective web-marketing strategies. The major challenge was to make the website visible among the targeted Asian business audiences that can find it easily and increasing the call-to-action activities for the online store.
Firstly, our web-marketing experts began their research with profound Website Analysis strategy in order to reach to the depth of the project. This was manual process where they performed several steps like checking broken links, checking domain age, checking coding for each page using W3C validator, checking Alexa ranking for the site, canonical issues, analyzing keyword competition, checking header/ footer tag for the pages and many other steps associated to the process. After deriving the critical issues for the site, our team of SEO experts immediately acted upon the same to provide instant remedy to the site through well-proven SEO tactics.
The prime target for doorstepluxury.com was to appear successfully in the search engine rankings; so that it could attain quality traffic through the most potential business keywords like Luxury Bag Online, Fashion Bags Online Shop, Purses and Handbags Online And Luxury Bag Online. Because the site had minimal interaction with the target audiences, so our SEO experts opted to implement on-off page optimization process in order to generate powerful backlinks support. The major strategies employed during the off-page optimization process were:
The dedicated efforts of web-marketing experts turned doorstepluxury.com into a flourishing ecommerce store. Within a time frame of three months, the positive results were visible to the site with having keyword-optimized content, user-friendly site structure and long lasting online presence.