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Whatsapp Marketing Campaign Strategy: Best Way to Grow Business Sales in 2018

A lot of business owners and some famous brands have lately begun using WhatsApp as a multi-purpose platform for connecting billions of consumers. There are more than 456 million WhatsApp subscribers out of which 1 Million users are added every day. Interestingly, Facebook recently bought WhatsApp for 19 billion US Dollars, which is negligible in terms of business for obtaining a database of almost a million active users every day.

Now just figure out the profit Facebook will get after consummating such a huge data of user information. Consequently, consumer data is a highly required commodity of the current business model. And what could be better than obtaining this data from a previously collected demographics of various countries (including the ones that do not use Facebook as often as WhatsApp). Such a huge user database is presumably enough to establish a domination across the globe.

facebook whatsapp deal

What Makes WhatsApp Different From Other Instant Messengers?

Since introduction, WhatsApp has managed to gain a huge usability across distant sections of the country. This is because it never intrudes/obligates the filling of informative credentials or have never thought of monetizing their user numbers with the help of advertising.

How WhatsApp Is Contributing To The Developing Sales & Marketing?

According to the studies performed by Pew Research Center in 2015

  • 49% of smartphone owners ages 18 to 29 use messaging apps
  • 85% of adults are internet users and 67% are smartphone users
  • 59% of Instagram users, 27% of Pinterest users and 22% of LinkedIn users visit these platforms daily
  • 72% of online adults are Facebook users amounting to 62% of all American adults

Pew Research

This clearly shows that not just today, text messaging has been a crucial part of all successful marketing campaigns. For these years, businessmen have already been convinced of the situation that messaging really helps in getting connected to the users more effectively.
Almost 50 billion messages are exchanged on a single day through WhatsApp every day offering an extensive user engaging experience much required for a sustainable sales process.

whatsapp marketing

5 Notable Tips To Use WhatsApp For An Effective Marketing

1.Utilizing WhatsApp For An Uninterrupted Communication & Customer Support

As far as communication is concerned, customers prefer follow-ups done through messages instead of direct calls. It’s not feasible for customers to pick up calls often but a message won’t bother that much. Start engaging your potential and existing clients through WhatsApp. Sending a short message on WhatsApp may give you a quick response as compared to the promotional mails that may end up going to the spam folder.

Now as far as customer support is concerned, WhatsApp configures a wider reach as a communicative platform. It will be easier for the customers to reach you through WhatsApp rather than going through that convoluted process of raising a ticket on the helpdesk section. For newbies and small businesses, it will be very helpful and economical to use this instant messenger as a communicative tool.

2.Creatively Using WhatsApp For Creating Benchmark Business

A lot of novice businessmen have entered into the league of sales and marketing through WhatsApp as a platform. This platform has been extensively used for establishing small scale businesses like:

  • Miscellaneous Service

This instant messenger has been fervently used by various emerging and established mainstays as the easiest tool to facilitate consumers. You can now order passes for concerts/parties, ask for flower delivery, do shopping, and much more.

  • Receiving Order On WhatsApp

A lot of restaurants and food outlets have begun offering their services via WhatsApp on mobile and Whatsapp on desktop. They not only provide the menu but also let you place an order on a single text. This is definitely emerging as a trend among businessmen that helps them serve their consumers instantly.

  • Medical Assistance

No wonder, the next time you suffer from cold flue and your family doctor instead of visiting your place texts on WhatsApp giving all the consultation and prescription. This will not be same as visiting the doctor personally but would definitely save time if either among the doctor-patient seems unavailable in person. Not just this, medical stores too are accepting digital prescriptions available through WhatsApp on phones.

  • Governments Aid

A large section of people is getting into the use of smartphones these days. And there could be nothing better than using an app like WhatsApp to cover such a large number of users in order to spread awareness, information and education among people. For an instance, Delhi Police launched a helpline which is powered using WhatsApp. This would help citizens to complain or share their grievances easily with the management without getting the fear of being troubled.

3.Develop a Supportive And Interactive Community Of Individuals With Like Minded Perception

Undoubtedly, an inspiring, interactive and supportive community of individuals can help a business grow and create a sense of likability in the society. There are thousands of active WhatsApp groups functional today. A lot many groups have come up today consummating socialists, environmentalists, professors, students, housewives, corporate groups, etc. WhatsApp gives them an easy access to share pictures, videos, files, songs and even contacts on a single platform.

4.Establishing Or Positioning The Brand

A personalized assistance is more preferred by a customer than the professional or formal one. You are more likely to get customer involvement if the assistance you provide to customers is instant and satisfactory. They will be glad if their queries are answered on a priority basis which in a way is your step towards gaining more scores on customer satisfaction. Homeshop18 is the best example to understand the importance of Brand Positioning using WhatsApp.

5.Deploy Various WhatsApp Marketing Tools

Here is a list of commonly used WhatsApp Marketing Tools/software that are contributing to ensure the success of a business model.

  • WhatsApp Bulk Sender  It is a desktop based WhatsApp software specifically devised for bulk marketing. It comprehends features identical to the original application that helps in sending bulk messages initiating a quick marketing. You can easily send texts, pictures, audio, video and vCard files using this tool. This software also helps you in filtering the contacts to sort out the active WhatsApp users out of them all.
  • WhatsApp Bulk Suite – This is a web-based WhatsApp marketing tool which is used to send WhatsApp messages in multiple formats like audio, video, text, GPS Hotspot, Contact card to an infinite number of WhatsApp users.
  • WhatsApp Marketing Services It is designed specifically to manage different strategies of WhatsApp marketing for small and medium level businesses.

Conclusion: It would be wrong to say that even though there are numerous audio/video based technologies and inventions carried out so far but none of them could compete the charm of text messages. If you have a zeal and a smartphone, you too can start your own marketing campaign on a ground level using WhatsApp Marketing tools.

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Whatsapp Marketing Campaign Strategy: Best Way to Grow Business Sales in 2018, 5.5 out of 10 based on 6 ratings

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  • 26/03/2019

  •   Raza Shaikh - January 17, 2018 @ 12:54 pm

    Great guide. I personally use a simple android app called “Export Contacts for WhatsApp”. That way I can easily sort out WhatsApp only contacts within a fraction of seconds.
    Here the link if you want to try,
    https://play.google.com/store/apps/details?id=com.ebizzinfotech.whatsappCE

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  •   Bheemendra Pratap - December 11, 2017 @ 4:24 pm

    Hi,
    Whatsapp Marketing is an emerging technology for digital marketers and startups. Good way to promote our business and making awareness about our running products offers

    Thanks for all Have a nice Day!

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  •   kamal - September 3, 2017 @ 12:31 am

    Discover latest WhatsApp strategies and emerging WhatsApp groups at chatsNgroups.com

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  •   Rajeev Mehra - January 30, 2017 @ 10:52 pm

    According to my experience, WhatsApp Bulk Sender from whatsappbulksender.com is the best WhatsApp marketing software. Not only it has all the features needed to operate WhatsApp marketing campaigns but it also provides some more features that no other software has been able to update so far.

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  •   Maq - January 1, 2017 @ 10:09 pm

    Plz I require guidance for what’s app strategy

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    •   Better Graph Team - January 2, 2017 @ 5:54 pm

      Hi Maq,

      Please let us know your requirement for whatsapp marketing, you can mail me at digital@bettergraph.com

      Regards

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  •   Tom Hardy - January 1, 2017 @ 2:30 pm

    Thanks for listing out the WhatsApp marketing tools, Whatsapp is looking for another source of revenue as it dropped yearly subscription of $1. And trying to monetize from businesses instead. You can read the whole news here http://goo.gl/UglldO

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    •   Better Graph Team - January 2, 2017 @ 10:17 am

      Thanks Tom for sharing whatsapp monetization model

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  •   Andrew Benoit - December 28, 2016 @ 4:58 pm

    Nice Blog Post, I have ever read. Latest whatsapp marketing strategy is described here. We can understand that how can we do whatsapp marketing effectively. Now, I will use these strategies to improve my business. I think whatsapp marketing is one of the big solution for easy, fast and effective marketing. We can generate a huge number of visitors in a short time period.

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    •   Better Graph Team - December 29, 2016 @ 10:27 am

      Thanks Andrew you can also contact us for more whatsapp marketing strategy

      contact us

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