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Simple Guidelines To Optimize Your AdWords Campaign

Google AdWords has now become the most important approach for marketing process. This approach comprises the keywords researching, scrutinizing the audience, drafting strategies, setting up geographical location for displaying Ad online and many more. It is a faster way to drive product’s promotion, generating leads, increasing visitors and boosting the market.

Google Adwords

With the changing time, most of the marketing professionals like to optimize their AdWords campaign in order to boost the marketing according to trending marketplace. Similar to setting up, enhancing AdWords campaign also requires proper strategy, without proper strategy, the marketing professional will end up with wasting efforts, money and time.

Therefore, this blog presents some key strategies that can help you optimize the AdWords. Here is the list:

1. Redefine Your Goal


Redefining goal plays crucial role in optimizing the AdWords campaign. It is imperative that every marketer should be aware of their goals, like how many visitors or click through rate to be increased, etc. This will help you identify important attributes that should be improved in AdWords.

2. Change Keywords To Target Search

Change The Target Keywords

In order to optimize the keyword, at first you need to identify the weak or low performing keywords with the help of “Search Term Report”. After this, research the query that the online searchers are using in the search bar. On the basis of research, modify your keywords that are being used by the online users.

Moreover, do not forget to eliminate those keywords that are performing poorly or providing minimum conversion rate, by doing this you can save money.

3. Draft Proper Message In Your Ad

Write Adcopy

It is quite difficult for every marketer to include all the information in Ads message and there is no other way. Therefore, invest some time and effort in order to include all information in the message section of your Ad.

You can make the Ad message effective by adding enticing words (that eases promotion) and call-to-action verbs, like “purchase”, “call now” or “sign up today”. Remember to add the highest performing keywords in the heading of the content.

4. Set Up Ad Schedule Effectively

Ad Scheduling

Go to the Ad Scheduling report in order to scrutinize that when your Ads are bringing more clicks or conversion. On the basis of analysis, change the Ads schedule. Although you have to go through the bidding process, you will get the effective ROI in minimum time-slot.

5. Do Bid Management Routinely

Bid Management

Manage your bidding process effectively and routinely in order to stay ahead of your competitors. While doing the bid, remember the following key tactics:

I. Make higher bid, when you are in lower position.
II. Choose the keywords that are associated with the bottom line of your business.
III. Do not leave any stone unturned to be in top three position, where CTR & Click volume are higher.


AdWords campaign optimization requires time and patience while doing scrutinization regarding keywords and Ad. Hence, invest all your effort effectively during the optimization process. Here, if you find anything difficult to understand, you can connect to us with the help of comment section below.

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  • 07/07/2020

  •   Ganesh - February 3, 2016 @ 12:08 pm

    Great Post Really Helpful for Freshers in SEM. Explore More Tips For Optimizing Google Adwords Campaign Here http://bit.ly/1nLGmIB

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    •   Better Graph Team - February 3, 2016 @ 12:12 pm

      Thanks Ganesh

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