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Importance of Local SEO in Small Business

local SEO Local SEO has become an important technique in today’s online marketing campaign. This technique is concerned with optimizing the business presence among local online searchers (whose location is very near to the business). The Local SEO is meant for all types of businesses (small, mid and large sized).

Importance Of Local SEO

The Local SEO plays an imperative role in bringing the potential customers to the business. Secondly, it makes the way easier for the business to promote the brand in the local areas. Thirdly, it streamlines the way for the businesses to market the products and services.

Important Tips For Implementing Effective Local SEO

Owing to Google stringent algorithm, it is not easy to implement Local SEO. That’s why, this blog presents some of the important tips for implementing Local SEO in an effective manner. Let’s have a glimpse over the important tips:

    • Check Whether Your Keyword Triggers 7 Pack Search Result Or Not

7 pack local search result

Checkout your target keywords. Do these keyword trigger the local algorithm. Generally, the combination of “city” and “keyword” phrase triggers a local search result (7 pack). If the local business is visible in this service, then this will help you achieve the ranking easier.

  • Figure Out Your Business Geographical Location

First of all, determine the exact location of you business according to Google map. The local Google algorithm gives preference to the businesses that are located within a geographical boundary (city). Therefore, by defining the geographical location for the business relevantly, you can achieve the ranking in your local city.

  • Determine Key Aspects That List Business In 7 Pack

Examine all the important features that keep you competitors’ business visible in 7 pack. First of all, take that business, which is at Number 1 rank in the 7 pack. Note down the contact information, name & address of the business. Now use that information in search bar by placing quotation marks around it. Suppose XYZ business is the name, XXX Delaware, USA is the address and XXX-XXX-XXXX is phone number, then place this information in search bar as “XYZ business XXXX Delaware, Texas XXX-XXX-XXXX”. Now checkout results. This will provide a great idea regarding the directories and citations that will help you outrank the top ranked business in the 7 pack section. Do this again for the business that is having the lowest rank and write down the number results that will be shown by Google. At last, repeat this process for your own business. In this whole process, glean the data about the quality of back-link, customer review and other factors.

    • List You Business In Google Plus & Other Directories

After gleaning all the necessary data. Your first step is to list your business’s NAP (Name, Address & Phone Number) in relevant directories. For this, you can use Google Places Yelp, Google Plus and other directories that are local to your city. If possible, list your business in all local directories that are available. The local Chamber of Commerce is the best place to get listed.

    • Proper Implementation Of NAP in Local Directories

Make sure you follow accurate implementation of your business’s NAP (Name, Address and Phone number) in all the local directories. Secondly, the NAP should be listed in citation in the same way as the other directories have. Any irrelevancy may result in a loss of ranking. A minor variation in the NAP can give the wrong signal to Google. Therefore, ensure that all the NAP’s are in same format.


Hope that this blog has provided you the helpful information regarding the SEO and all its tactics. If you have any confusion regarding this blog, you can share with the help of comment section given below.

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  • 26/09/2020

  •   Mike Jones - December 1, 2015 @ 9:12 pm

    Do reviews play role in local search optimization?

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    •   Better Graph Team - December 3, 2015 @ 3:05 pm

      Yes reviews play an important role in your branding and branding plays most important role in ranking.

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