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How To Create Blog Marketing Strategy With Simple Steps

In today’s business marketing strategy, blogging has become more effective as well efficient methodology. It is evaluated that blogging helps the business in gaining exposure as well as values the brand. It is fine, publishing a blog about, trends, news or products/services review, but all these tactics do not work the same all the time. Hence, we need the blog that should not only be informative, but also attractive as well as audience-oriented (that can connect the business with an audience). Blog Marketing Plan and Strategy

Sometimes, most of professional bloggers, marketers face lots of questions, like what topic should be relevant, how their blogs can connect the audience and lots more. Although, mostly blogger knows technique to collect informative data that can be included in the blog, they lost under the plethora of informative data and in the end, they could not conclude the basic idea. Therefore, this blog states imperative knowledge about “Blog Marketing Strategy” and “Blog Marketing Plan” that account for making the blog prolific.

Blog Marketing Plan: Overview

Blog marketing plan is the imperative step that has to be formulated prior to deploy any of the tasks. Planning bridges the gap between origin as well as destination. Without any plan, it is not easy for any task to be deployed. Blog marketing plan comprises knowledge about the business marketing objectives (generating leads, enhancing conversion rate, connecting audience). Secondly, the strategy. Indeed, strategy defines the steps about how to implement an effective marketing.

Blog Marketing Strategy: Let’s Check Out

Blog marketing strategy defines the action sequence of business marketing. It can be called as the live part of the plan. In a simple way, Blog Marketing Strategy covers action-oriented steps for achieving goals. Here, it includes three steps that are mentioned below.

1. Cumulate The Relevant & Effective Data

Most of the blogging professionals know about how to collect the data, but in most of the cases, they get shaken in the data. In the end, they are out of the idea for their blog post. Thus, it is most important to gather the data relevantly and then, an idea will automatically flow into your mind.

Tips to Collect Relevant Data Effectively:

A. Evaluate Useful Posts of Yours

Select the most visited/popular post of your own business. Just use Google Analytics and find out those blog posts that have the highest number of visits, page-views and valuable visits (that has high conversion rate). Sort out the 20% of the list. Prepare a spreadsheet, where you will give Title, URL, Conversion, Visits duration and number of shared. In this way, you can calculate the most popular blogs of yours. This will help you in evaluating that what the audience likes and how can you boost the traffic.

B. Identify Competitors Posts & Community’s Shared Content

Identify the most viewed blogs (most shared blog posts on social network) of your competitors. You should also see the amount of links to blog posts from other sites. After identifying the competitors’ post, find out the most liked content in social communities. Like on Twitter, you can have your communities’ topics, by utilizing Tribalytics and Twtrland. These tools help in finding out the most influenced/shared content as per the location and audience-wise. After having the list of blogs, create the spreadsheet that comprises Title, URL, Shares, Linking Domain and External links.

C. Find Out Relevant Content in Social Networks

You can also utilize the social media and find out the most popular content airing in social network by using Buzzsumo. Make the list of the best performing content in the spreadsheet, organize with Title, URL, Shares and type of content.

Besides all these, you can search the most commonly asked questions at the community sites. Try to get the best that means, which is related to your business. You can also subscribe to HARO and get daily email alerts about a content topic that are requested by the companies. This will also help you in getting the ideas about the content.

2. Analyze the Data

Analyze blog content
After gathering all the relevant data, the next step is to analyze the data and extract the final idea (that covers the topic, presentation style and medium) for the blog posts. Try to get the answer of the questions, like “Who, What, When, Where, Why as well as How” that content is good for the posts. Find out the appropriate keywords that are linked with the content with the help of SEMRush & SearchMetrics.

Try to spot the filtered blog or content that has been already published either by you, competitors, or any other site. If yes, then visualize their format, type of the text, graphics, video and type of content. All these will not only give you a list of blog post ideas, but also impart acknowledge you about Relevance Level, number of shares, Content type, Format, External Links as well as linking domains.

3. Check out Feasibility of Blog Post

After having a list of prioritize blog post. Try to see that whether these blogs fulfill every below given aspect:

A. Does the topic suit business’s objective?
B. Do the post is interesting and informative for the audience?
C. Do you have all the resources for posting this blog?
D. Do the post is profitable to the business?

If all the answers to the above questions is “yes”, then posting this blog is relevant for your business marketing. If you have found out that the blog has already been published, but still it has the same potential to pursue, then you can extend the post with more information and reform the post.


Hopefully, you are now aware about the effective and prolific “Blog Marketing Plan” as well as “Blog Marketing Strategy”. If you have any confusion or any idea, you can write at the comment section given below.

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