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5 Tips For Online Reputation Management By Using Social Media & SEO

Online Reputation Management

Online Reputation Management (ORM) is a key player in setting up the brand name & boosting the business revenue. It is the most important factor that every business should consider because today, many people use different websites in order to search about the business. If they find anything that reflects the brand reputation in bad light, then they leave that business website and choose another.

At present, all the businesses are busy in improving their productivity and sale, but they mostly forget that without good brand reputation, it is not possible to attract people toward the business. Therefore, here this blog points out some simple tips and online reputation consultants’ recommendations that help you do ORM by using Social Media and SEO technique.

Let’s explore all Online Reputation Management tips:

1. Cover Maximum Web Pages Under Your Business Name

Create fan page and register your brand name at all the social networking websites in order to make your business visible. Moreover, you should create a blogging page, where you post the informative content every day. Try to build relationship with the influencers, (who own the audience that are suitable for your business) by promoting their contents. It is better, if you share your content at the most authority website.

The another important thing that everyone should consider is, maintaining consistency in all the contents. Consistency in every online content is essential as it can ease the way for the visitors to remember the business image.

Expert’s Review

Reach to all the social networking & community platforms and try to be in touch with the like-minded audience & influencers by sharing the contents frequently. All these efforts will contribute to boost your search results.By Vivek Kushwaha(Online Marketing Manager)

2. Monitor Mentions Through Tools

Nowadays, there are various software applications available that can not only help you track the ranking of your brand name, but also automatically notify you about the mentions. In this way, it will save your valuable time and ease the management process. The tool like Google Alert is the best example of this. Here, the users just need to enter the keyword/name and the email, then this tool will automatically send the mentions to the email. Apart from this tool, Trackur and Mention.net are the advanced and premium applications that enable the users to track the mentions easily.

Expert’s Review

Software applications have automated various parts of the businesses. Now, the professional does not need to sit in front of desktop to track the website. The software application can track the changes occurred in the website and inform the webmasters on real time basis. By Devashish (Online Marketing Consultant)

3. Interact With New Audience

Reach to new audience by sharing informative content at the most authority websites. In order to boost this process, you should take the help of content marketing, press releases, guest blogging, and other media. In this way, you can bring authority to your business name and brand.

Expert’s Review

Reap off the power of the internet, use the guest blogging, press releases, digital media and other sources to reach new audience and expand your space in the online marketplace. This will boost the authority of your business website. By Madhav Reddy(Online Marketing Consultant)

4. Gives Response To Social Media Mentions

It is not enough to just search the mentions on the social media. You should respond to your audience relevantly by taking their feedback seriously. This will ensure a healthy relationship between you and the audience. Secondly, it will be easy for you to downgrade the intensity of negative content against your business.

Expert’s Review

Social media, like Facebook and Twitter are now a big platform for handling customers’ review. Keep an eye on the reviews with the help of mentions and find out what the customers are discussing about your business. By Prashant Sharma(Social Media Consultant)

5. Implement All SEO Best Practices

Managing the online reputation means to control the wave of positive review that is flowing in same the direction where you want and suppress the negative reviews. All these things can only be possible with the help of the best SEO practices. It is fine that while doing the business everyone experiences the ups and downs, but in online brand reputation management only those achieve success, who make a lasting impression on the audience.

Expert Review

The best SEO practices are the key ingredients of positive online reputation management. In the bad times, choose every option wisely because building reputation demands your valuable time. By Kushal Dubey(Technical Content Editor)


Online Reputation Management is an imperative approach that should be adopted by every business (even those, who do not have any website). Therefore, everyone should try the above given tips. At present, there are various companies in India that are providing online reputation management services, you can avail their services and at the same time consider the above given tips.

5 Tips For Online Reputation Management By Using Social Media & SEO , 5.5 out of 10 based on 2 ratings

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