The advent of business-oriented social media marketing platform, like LinkedIn has given birth to the concept of personal branding. The personal branding is a strategy to build a strong impression or image that reflects idea, vision, nature and concept of an organization, group and individual. The development of personal brand is a blend of art and science. It is called an art because everyone requires creativity to grab attention that is generally adopted in content marketing. On other hand,...

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Running any business is not an easy task. It requires a deep focus to know about the industry updates every moment. When you start focusing on marketing areas, things can quickly turn into an overwhelming situation, and marketing, on the other hand, can consume enough of your time. But, have you ever contemplated on the fact of outsourcing few resource-demanding marketing tasks? Well, there are businessmen who prefer outsourcing various marketing activities to get a quick grip on...

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