How to deal with negative reviews
The online negative review is disastrous to the reputation of business that can bring down the organizations’ customer base and profit. Today, before buying the products, most of the customers use the online media to identify the quality of the products. Thus, if they find anything negative about the business or its products & services, then this distract them from purchasing the products or doing the business with the organization.
The online review plays a vital role in building and jeopardizing the reputation. Therefore, if your organization is going through the bad review, then it is necessary for you to clear away the negative review as early as possible. Here, some essential tips are given that can help you deal with the bad online reviews.
Before exploring the following tips, you must be sure that the online reviews are from genuine sources. After researching about reviews, explore the below given tips:
Reach The Audience
As we all know that customers and audience work as a driving force to run the business. Hence, first of all start with the audience and here are some imperative tricks that can assist you to reach the customers and sort out the review.
1. Checkout Review or Forum Website
To know about your audiences, you have to do some research regarding review or forum websites, where the first critic was published. If you get the website, where the first critic was posted, then it will be easy to understand the audience and clears away bad review from the root.
2. Express Regret For Anything Bad Happened With Customers
It will be good to apologize from the beginning. Apologizing can be helpful for you as it can calm down the dissatisfied customer and save you a lot of time. If you have done something wrong, then it is imperative to apologize at the earliest, but if you haven’t done anything wrong, then also it is good to say sorry. After this, you can ask that how can you help them.
3. Sort Out The Problem
Offer open help to the customers and try to resolve the problem as this will create the positive environment for your organization. Moreover, do not be aggressive or defensive when you are giving response to the review.
4. Publish Positive Press Releases
Publishing the perfect PR for your business can provide a great help. If you are in a situation that you are not able to solve the problem, then the perfect press release can help you convert the negative review into positive review. But, you need to be careful about the content you present through the PR. You should mention that how sorry you feel about your complainant. Moreover, you can present yourself as surprised & disappointed.
Online Reputation Management
The good PR, Social Media Management and Search Engine Optimization are the best tools for online reputation management. Maintaining the strong presence in social media platform or forum website will help you know about the audience (who are going to complain) and minimize the chance of bad review spreading.
Use all the major White Hat SEO tactics to maintain the topmost position in search engine result page. It should be remembered that this method will not hide the bad review, indeed it will assist you to establish the reputation and presence in the digital land.
Remember that on social media platform or forum website, do not delete or hide the negative comment as this can give birth to the negative wave of thinking in the mind of the customers, followers and people who are in your networks.
The negative reviews can easily be managed by responding to the complainant in a positive and polite manner. And if you have any doubt regarding fake reviews, then it is better to take the help of website moderator. If you have any confusion regarding this blog, you can share your views with the help of comment section given below.How to deal with negative reviews,